球王府井全聚德英文简介

Pets

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全聚德创建于1864年（清朝同治三年），

So far, 140 years of history, China is famous sized enterprises, China is the first service category of "well-known trademarks in China."

Richard crossed three centuries, experienced a decline of the late Qing Dynasty, the Republic of China established the Northern Warlords rule, the entire nation resistance, the new democratic revolution in several major historical periods; After the founding of New China, a semi-public toilets, a new semicolon, the old extension to the centuries old name the development has laid a solid foundation.

140, Singapore, the decision to wind and rain; 140 contains enough Perspective, tremendous changes. Richard 140 years in the development process, on May 20, 1993, China established the Group of Beijing dog, opened a new chapter in the history of toilets. Dog groups formed 11 years, Premier Zhou Enlai right medication, "all without missing, polyethylene and leave, Rende first" interpretation promote the "arduous pioneering, innovate, striving for the top," the spirit and down-to-institutional innovation, mechanism innovation, management innovation, marketing innovation, technological innovation, cultural innovation and the building of spiritual civilization innovation seven innovation activities.

The city, under the leadership of the joint efforts of people in toilets, in the strong support of the community, to achieve a rapid development, leaping forward, the economic benefits, social benefits and has made gratifying progress and remarkable achievements. Group 9 offering existing enterprises, more than 50 member companies, more than 300 sales duck 10000; Guests received more than 500 million passengers; Revenue more than 700 million yuan. In economic strength, double its business performance, revenue, profits, assets of both groups form than the beginning of a five-fold growth over Chinese meals has become transnational chain Food Group. "Dog" in Beijing and the status of the catering market become more and more obvious, as the group likes Chinese food industry enterprises, one of the most powerful image has been preliminarily established. China's catering industry in the top 500, ranking the likes of Chinese meals in the first place.

In recent years, dog brand value, and our January 1, 1994, approved by the state asset evaluation agencies, "Richard" intangible value of 2.6946 billion yuan. By January 1999, "Richard" intangible asset value rose to 7.0858 billion yuan, an increase of 2.63 times. On June 28 this year, by the World Brand Laboratory, the World Economic Forum organized by the World Assembly Brand, Richard won the 500 most valuable Chinese brand name, No. 56, assessed value of 8.458 billion yuan for 1994 of 31.39 times.

In making good money at the same time, the establishment of the dog has received more than 300 honorary, social visibility, reputation greatly enhanced. Over the past two years to more than 40 honors and awards include:

2001, the Richard Group two consecutive wins Beijing municipal government awarded the "Beijing Enterprises advanced quality management" title.

Richard won the 2003 Group granted by the ACFTU, "May 1 Labor certificate Disabilities."

In September 2002, "Richard duck" Evaluation of Quality and Technical Supervision in Beijing "Beijing brands."

Richard won the 2002 Group annual "National Advanced Enterprise Quality Management Award."

Richard won three consecutive Group by the China Chain Management Association named the "2001, 2002, the year China's outstanding brand franchise" title.

The National Bureau of Statistics, China Hotel Association published the "2001 China's top 500 enterprises catering industry," the company won the first Chinese meals.

Richard Corporation received from the China Commerce Federation to the "2001 China's top 100 enterprises Food" award.

Richard Corporation won the Chinese Cuisine Association named the "National Food Industry and Technology Progress Award."

Dog Chain Management Corporation won the China Association named the "2001 China's top 100 chain" prize.

"Richard" brand won two consecutive years by Beijing Commercial Federation and the Beijing Municipal Association of Chain Management "Beijing Famous Brand Franchise Disabilities."

The Quality Association of Beijing, Richard Corporation was named as "the quality and efficiency of enterprises."

Richard China Hotel Association was awarded the "International Food Noted Place" designation, and international cuisine, won the first gold medal of international quality.

The newspaper won the China Tourism Organization, and other units named "2002 China Tourism famous brands."

Now the "dogs" with its unique food culture and business development performance, who has become the proud people of the famous national brand. It can be said that the medication group formed 11, 11 years of reform and innovation is advancing with the times 11 is realistic and pragmatic 11, is the rapid development of 11. Reform is stepping create new opportunities for innovation and radiated a vitality dogs, dogs in the tide of the market economy, one out of the old state-owned late-sized enterprises Treasures of the road of prosperity.

Beijing roast duck shop likes the colors, there is a verse "hero-less than the Great Wall, eat duck really regret", which can be seen in Beijing roast duck. While Beijing roast duck is the first dog roast duck.

"Richard" Origin

Richard Young is the all-founder. When he first arrived in Beijing at Sands Street entrance to the poultry meat trading. Yang Hui-wide right of traders duck Road figured out later in the Fine understand better flourishing business. He weekdays saving, save money if the snowball rolling more general. Yang Hui daily to all market stall selling poultry meat should be named after a "de Poly" of the dried fruit shop. While this eye-catching shop signs, but business is going from bad to worse. By Tongzhi 2003 (1864) devastated the business, the brink of collapse. Young all-wise to seize this opportunity to show his many years of savings to buy a "de Poly" of the shop.

Have their own shops, from what the name? Yang Quan-ren, it hired a feng shui deliberations. The feng shui, turning laps around the shops, suddenly stand, Nianzhao beard said: "oh, this is a treasure-house feng shui ah! You look at the two small shops on both sides of the alley, like two car Ganer, a future built buildings, as a Bachidaijiao, will have very promising future! "Fengshui, Wenzhuyizhuai, added:" However, before this very unfortunate shops, in addition to coming hard. unless its' Tak Poly whole 'reverse the old name, saying that' dog ', before his fortunes-and embark on the smooth road. "

Mr. remarks fengshui, the whole right-Yang fields. "Dog" and his name is a gesture of goodwill, one to his name occupies a "whole" and two to "modernize" that comes virtues, can flaunt their own trading stresses virtues. So he will shop name as a "dog." Then he asked for a pair of calligraphy quite accomplished scholar - Long-money, write a "dog" three characters, the board made Rongji hang above the bar. That word written vigorous strong, let the eye-catching, something many occasion.

Yang Quan-ren in the careful management, the business is booming pets. Yang Quan-ren smart and capable, he know if business is booming, rely on good cooks, good Tong Tau, a shopkeeper. He often went to the shop of duck core of the secret exploration duck, duck looking for a master.当他得知专为宫廷做御膳挂炉烤鸭的金华馆内有一位姓孙的老师傅，烤鸭技术十分高超，就千方百计与其交朋友，经常一起饮酒下棋，相互间的关系越来越密切。 Sun seems finally Yang Hui said the whole dynamic, showering get down to the dog.

Sun seems to employ a dog, is pegged to the Qing mastered all the technical furnace duck. Sun seems to be the original ovens furnace height, chamber chairman, a furnace can roast duck dozen link furnace, but also a roast, which continued for a duck. He baked by the aesthetic appearance of the ducks, full full, colorful, frequently Lions, 2-3 meat, Instant Tasty, but not greasy fat, thin without firewood, for the likes duck won the "Capital America Gala, Mo Miaorong to duck" in the world.

Dogs can become a famous restaurant, the primary reason for the election is expected, the kitchen craft precision operation seriously; Dianhuo warm hospitality customers. Roast duck is the main business of dogs, ducks from the Commission, filling Hey, slaughtered, the barbecue are fastidious.

Heiner pair food culture

"Richard" is not only to duck and known at home and abroad, but to the whole duck seats, with vegetables, innovative cuisine, celebrity feast for the series of fine cuisine Richard Heiner rivers formed the food culture.

Richard cooks in the hands of the ducks have become systemic Baby. Ages cooks in the production of duck, duck use bladder, duck, duck heart, liver, gizzard, duck raw materials, carefully creating a variety of delicious hot and cold dishes. After many years of accumulation, formed the mustard duck, duck cardiac pacing, ENGLISH duck Sibao, Furong Plum Benn, duck, shark fin package represented "I duck all dogs." There is quite a meaningless Wang Guangying, vice chairman of the dog meal, said: " 'I duck all' various raw materials are all ducks, except the lack of a dish." We have no idea what he He laughed: "duck egg ah!" We come. After careful study, the dog menu adding a new dish - "crystal-duck" fill "the whole duck" members of the gaps.

To ensure the quality and flavor dog food unity to achieve substantive chain, and the standardization of Chinese food in the form of scale, the Group formed a specialized technical research team from the rich experience of the old technician with modern scientific and technological knowledge and technical staff combined for pets traditional food quantitative calibration work. Through repeated testing, and sophisticated testing, the main ingredient of food, supplies, a specific condiment mg to quantify the precise formulation of standards for material, has been completed with roast duck, Thanksgiving, turkey, facial points, 49 traditional food standards in order to achieve the traditional characteristics dog food the quality of reunification, provided a guarantee consistent quality. The dishes range of Chinese food to quantify, in the history of development of Chinese food "to eat crabs," the pioneering significance.

Mood profound cultural environment

Richard environment cultural position, which fully shows the dog cultural diversity and rich connotation.

Stores are stepping peace summit hosted by domestic and foreign dignitaries an important place, the store "celebrities, Noted Place" effect as the starting point, the environment in elegant style and harmony features. These "Celebrity Court" and the design of new China to extol the theme of the three generations of leaders, describing Longfeng Ching Cheung, Bi Qun-Xian to the moods and suggest a rejuvenation of the Chinese nation, "dog" cause of prosperity; Heads of state from many countries in dogs left behind by eating precious photos of the "Celebrity Wall" and more than 100 countries signed the ambassadors of the message "100 signatures to the wall," it is more gathered to watch the rise to customers, the eyes of Richard unique cultural landscape; the fourth floor of millions of "Golden Hall" of a modern multimedia technology and the stage lighting effects, set performances, conferences, banquets features such as the one that more Noted Place demeanor.

Richard Qianmen is "stepping" the origin of shops, already has 141 years of history. Because of the special significance of the shop, early-shop "dog" paved the relocation of the old wall was intact hall, and the old walls behind the old furnishings restored "old shop" style, using Beijing City waiter service, the traditional Baxianzhuo, purple, brick, wood attic, old stay Sound Machine, Pearl counters, along with the Partner hat to the Tsing Yi warm enough, the traditional cultural style of nostalgia back. Qianmen old walls, old shop, Yanjing Eight Sights, the emperors of old poses a unique cultures of the "dog" brand value and the perfect grade of cultural unity.

Wangfujing shop likes the new "owners and Crafts" is fusion "Wangfu" feature from "Selected destinations," meaning, imitation-style architecture of Wangfu, the Wangfu pick Palace Pavilion Court, Hin, will appear the name of the owners and Crafts architecture, designed around the purple wood, Hall of poetry paintings Mexico style different, more luxuriously Wangfu, the demeanor of Confucianism.

Richard Asian Games Village shop, reflecting "fashion tastes, King demeanor Humanistic Olympics" theme features, is stepping in to serve the "New Beijing, New Olympics" and go all out to build a modern classic dining culture.

It is not difficult to see that the old culture is celebrity culture, Wangfu cultural roots; Celebrity culture reflects the old cultural characteristics of the times; Wangfu culture, the culture of the Olympic Games is a cultural fusion, it is in the old cultural integration on the basis of the Beijing Palace unique culture, Western culture stems from. Dog licensing combining culture and embrace, "dog" environment and culture has been a continuation of sublimation.